Super Bowl commercials as popular as game

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(Photo from

Aerin Johnson

Super Bowl XLVIII, on Feb. 2, will bring people from around the nation together to witness a battle between men, but that is not all they look forward to.

Though the Broncos and Seahawks are playing the Super Bowl game, commercials during the Super Bowl games are really what have people coming back for more. About 50 businesses create commercials each year for the Super Bowl, with rarely any repeats, according to Shriram Chaubal of

According to’s Ed Grabianowski, in 2011, 111 million people watched the Super Bowl. The commercials shown during each game usually adds up to about 45 minutes altogether. Each 30 second commercial then costs about $4 million.

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“Even people who have no interest in football and steadfastly refuse to watch the game can’t escape hearing about it [commercials],” said Grabianowski.

“Given the cost and the hype involved in creating and airing a commercial during the ‘Big Game,’ all the businesses spend a considerable amount of time and energy creating new and unique commercials which are rarely repeated again,” Chaubal said.

Due to how expensive the commercials are, the businesses who advertise during the Super Bowl usually devote their time and energy into a single commercial rather than two or three. A few businesses like Pepsi, Budweiser, and Doritos produce multiple commercials to be shown during the game.

Several businesses such as Intuit and Jaguar are creating their very first Super Bowl commercials this year.

The Half Time Show for the Superbowl this year is Bruno Mars and the Red Hot Chili Peppers.

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